Classes In Real Estate

Congratulations! You have the professional Real Estate web presence you have always wanted. Now that your business is online, Pay Per Click Advertising is the best possible online tool to let the world and your real estate clients know about your new real estate website.

If you’re not familiar with Pay Per Click marketing, you’re in for a treat. When people search for products or services online, they search by using keywords or keyword phrases. If you were to do a search on Google for “real estate” or “homes for sale”, you will see that the top spots in the search results are occupied by large nationwide real estate companies or companies that provide real estate services of some sort. These companies spend tens of thousands of dollars every month to maintain their high page rank in the search results. At first glance, you might be saying to yourself, yikes, how can my real estate website compete with that? Here’s the good news. You don’t have to! Pay Per Click Advertising can put your ad right along side the big boys. The answer is simple. You don’t want your ad for your real estate website to come up in the search results for “real estate”. That’s too broad. You need to be more specific.

For example, you want your ad to be shown when someone searches “real estate in Glens Falls” or “homes for sale in Glens Falls” or “real estate listings in Glens Falls”. If you’re a Realtor in Glens Falls, that’s where you’re potential customers are looking. Your customers won’t type in “real estate” when they do their search. They will type in “real estate in Glens Falls”. The “natural” search results listings will most likely be dominated by the big companies, but guess what? Glance over to the right and you can see your ad for your real estate website right along side the big boys.

Why is Pay Per Click Advertising Important for My Real Estate Website? If you’re a Realtor, having a professional Real Estate web presence will be an essential part of your business. However, just having a website will not guarantee success. You need to market your website. If your clients don’t know you’re there, you may as well have a lemonade stand in the middle of the desert. You might have the best lemonade in the world, but, if no one can find you, you’re not going to sell much lemonade.

Pay Per Click Advertising is the fastest, most cost effective way for you to start marketing your website. In real estate, one good listing, or, buyer can turn into thousands in commissions. Your website being seen is important, but being seen by the right people is even more important. Grab a piece of paper and jot down some of the keyword search terms a client in your area might use to search online for your real estate services. You might find putting together a list of fifteen or twenty keywords takes no time at all. If just five people in your area search each of your ten to fifteen keywords every day, that’s fifty to seventy five potential clients that won’t see your website. That’s every day! Type one of your keyword search terms into Google, chances are, you will see some of your competitors websites listed.

Would you like to see your Pay Per Click ad, for your real estate website right next to the results for your competitor’s websites? Real Estate is a competitive business. You should be competing for those leads. That’s why Pay Per Click advertising is important for your real estate website.

Mike Alves is the owner of http://www.Marketing4Leads.com
My business is unique, I market Realtors websites on Google. If you would like to get the edge on you’re competition, I can help. Let Mike create a custom advertising campaign on Google for your Real Estate website.

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“If you build it they will come”, does not apply to websites.
Search Engine Optimization, popularly known as SEO, is the process of optimizing a website to increase its popularity and ranking in the search engine listings. Now that you have a new website, you will have to consider how to attract the customers that are looking for your services, to your new site.

Get your site submitted to the search engines. Make sure your website is submitted to the Google index. If you’re not sure if it is, you can use this link to go to Google’s site submission page. Remember to use the “http://www.” when you submit your website. http://www.google.com/addurl/?continue=/addurl. Or a great way to do this is to use Google’s new XML site maps to feed your website content right into the servers at Google. To do this you don’t have to know XML coding, just go to this Google website and follow the directions. http://www.google.com/webmasters/sitemaps/docs/en/overview.html The really great news is that it is free to use either of these methods.

We have all herd the expression “Content is king”.This is a phrase that you hear over and over again when optimizing a website. Having fresh content on your website each time the spider indexes your site, is an excellent way to increase your page rank. You will notice that many of the websites that you will be competing with are “static”, other than new listings; the content on their site remains the same. Don’t make this mistake! Spiders hate stale websites! You can set up an RSS Feed for your website that will deliver content relevant articles for your site visitors to read. These articles will be rotated daily or weekly to give your website the fresh content that spiders love. Feed the spider and he will reward you with a higher page rank. A good place to start looking for content relevant RSS feeds for your visitors would be the National Association of Realtors website, http://www.realtor.org or you might try http://www.inman.com.

Finally, you don’t have to wait to be on the first page of Google to start making real estate commissions. A professionally created and managed pay per click advertising program can start sending potential customers to your website within 48 hours. Google’s pay per click advertising program is called “Google AdWwords”. When someone types into a search a keyword phrase that matches the keyword phrases in your AdWords campaign, your ad will show. You can have your ad say anything you want, pay per click advertising is very flexible, and you only pay when someone clicks on your ad and goes to your website. If you’re not ranked on the first page of Google, this is how you get customers to come to your website instead of your competitors website. Get your pay per click campaign under way today.

Mike Alves is the owner of http://www.Marketing4Leads.com.
My business is unique, I market Realtors websites on Google. If you would like to get the edge on you’re competition, I can help. Let Mike create a custom advertising campaign on Google for your Real Estate website.

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Local buyers and sellers are actively searching for Realtors on the Internet. Studies show that these potential customers are serious when searching on the internet for real estate services. The problem is as a local Realtor you have to figure out how to get these customers to your real estate website, and you have to do it without breaking the bank.

Did you know that 74% of U.S. households use the Internet as an information source when shopping locally. 45% of local searchers have the intent of doing business locally. The percentage of people who use yellow page advertising decreased from 75% to 62% last year. If you’re one of the many Realtors who have a yellow page ad, it’s time to consider buying a smaller ad and shifting your marketing dollars to the Internet.

As a local Realtor, it’s hard to ignore these facts. If you want to compete in your local real estate market you must have an internet presence where your customers are searching. Google’s local, or “geo targeted’ pay per click marketing can put your real estate website on the first page of Google where your future customers are searching.

In a professionally created Google pay per click advertising campaign keyword phrases are used to trigger your ads when someone searches using that phrase. An example of a keyword phrase that might be used would be “real estate in Glens Falls”. When someone types in this keyword phrase your ad, pointing to your real estate website, would be displayed. Chances are you will also see ads for your competitors on the same page. The cost per click for ad positioning on this page may be somewhat competitive.

Now, this is where “geo targeting” comes in to play. A professional pay per click marketer would never use the phrase “real estate” for your pay per click campaign. Imagine all the people on the internet that type in “real estate” everyday. Your ad would show thousands, if not hundreds of thousands of times per day to people who are not searching for real estate in your area. Some of them will click on your ad costing you money.

However, when implementing a “geo targeted” pay per click advertising campaign, you can use a general keyword like “real estate”. It has also been my experience that the cost for that same click is much lower in a “geo targeted’ campaign.

Here’s why. When setting up your “geo targeted” campaign I use your physical address. Then I tell Google what the ’search radius” for this campaign will be. You can go out 5 miles, ten miles, or 100 miles. You decide how far you would travel from your location to do business. It’s entirely up to you. Google will then serve your ad only to searchers within that “search radius”. Now for the best part, your competition did not bid on the keywords “real estate”, he is bidding on “real estate in Glens Falls”. He does not have a separate “geo targeted’ campaign set up. So, there is a lot less competition in your “geo targeted” advertising campaign, hence, you pay less per click. In fact you pay a lot less. My Realtor customers save about 50% per click as opposed to all the other pay per click campaigns out there.

They also gobble up lots of local business right in their back yard. So, how do you promote your real estate website? Remember, real estate agents will not be replaced by technology, they will be replaced by the agents who use technology to their advantage.

Mike Alves is the owner of http://www.Marketing4Leads.com
My business is unique, I market Realtors websites on Google. If you would like to get the edge on you’re competition, I can help. Let Mike create a custom advertising campaign on Google for your Real Estate website.

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