Classes In Real Estate

Congratulations! You have the professional Real Estate web presence you have always wanted. Now that your business is online, Pay Per Click Advertising is the best possible online tool to let the world and your real estate clients know about your new real estate website.

If you’re not familiar with Pay Per Click marketing, you’re in for a treat. When people search for products or services online, they search by using keywords or keyword phrases. If you were to do a search on Google for “real estate” or “homes for sale”, you will see that the top spots in the search results are occupied by large nationwide real estate companies or companies that provide real estate services of some sort. These companies spend tens of thousands of dollars every month to maintain their high page rank in the search results. At first glance, you might be saying to yourself, yikes, how can my real estate website compete with that? Here’s the good news. You don’t have to! Pay Per Click Advertising can put your ad right along side the big boys. The answer is simple. You don’t want your ad for your real estate website to come up in the search results for “real estate”. That’s too broad. You need to be more specific.

For example, you want your ad to be shown when someone searches “real estate in Glens Falls” or “homes for sale in Glens Falls” or “real estate listings in Glens Falls”. If you’re a Realtor in Glens Falls, that’s where you’re potential customers are looking. Your customers won’t type in “real estate” when they do their search. They will type in “real estate in Glens Falls”. The “natural” search results listings will most likely be dominated by the big companies, but guess what? Glance over to the right and you can see your ad for your real estate website right along side the big boys.

Why is Pay Per Click Advertising Important for My Real Estate Website? If you’re a Realtor, having a professional Real Estate web presence will be an essential part of your business. However, just having a website will not guarantee success. You need to market your website. If your clients don’t know you’re there, you may as well have a lemonade stand in the middle of the desert. You might have the best lemonade in the world, but, if no one can find you, you’re not going to sell much lemonade.

Pay Per Click Advertising is the fastest, most cost effective way for you to start marketing your website. In real estate, one good listing, or, buyer can turn into thousands in commissions. Your website being seen is important, but being seen by the right people is even more important. Grab a piece of paper and jot down some of the keyword search terms a client in your area might use to search online for your real estate services. You might find putting together a list of fifteen or twenty keywords takes no time at all. If just five people in your area search each of your ten to fifteen keywords every day, that’s fifty to seventy five potential clients that won’t see your website. That’s every day! Type one of your keyword search terms into Google, chances are, you will see some of your competitors websites listed.

Would you like to see your Pay Per Click ad, for your real estate website right next to the results for your competitor’s websites? Real Estate is a competitive business. You should be competing for those leads. That’s why Pay Per Click advertising is important for your real estate website.

Mike Alves is the owner of http://www.Marketing4Leads.com
My business is unique, I market Realtors websites on Google. If you would like to get the edge on you’re competition, I can help. Let Mike create a custom advertising campaign on Google for your Real Estate website.

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Realtors are you looking for a way to track visitors to your website. Advertising has always been the life blood of the real estate industry, but it has always been difficult to judge what advertising was working. In mid November Google announced a new free service called “Google Analytics”. Google had previously offered this service under the name “Urchin”. Urchin was a wonderful way to track traffic through your website. However, Urchin cost around $299 per month, and was out of the reach of most small businesses. Well get ready for some good news. Google Analytics can help Realtors use performance data to improve their online marketing campaigns and websites. With Google Analytics, realtors can determine what keywords attract the most visitors, which email campaigns create more customers, and how to design web pages that hold people’s attention. Best of all, it is completely free if you have an active Google “AdWords” pay per click advertising account.

“We want to give all online marketers and publishers access to powerful web analytics to help them better understand what their customers want. With this knowledge, businesses can create more accurate advertising and build better websites,” said Paul Muret, Google engineering director, and one of the founders of Urchin. “By making this powerful service free, we aim to give all websites, large and small, the tools they need to better serve their customers, make more money, and improve the web experience for everyone”.

Google Analytics tracks all of your online marketing. Be it email, newsletters, pay per click, natural search results, or any other online advertising you can think of. Get visual summaries of traffic in the form of graphs and pie charts. Track conversions on your real estate website without hunting through complicated reports. You will quickly see any problem areas. Get real time feed back on your Google pay per click, or Yahoo advertising campaigns. See what keywords your customers are using to find your real estate website. The Google analytics dashboard gives you a clear visual format that is fast and easy to digest.

If you have an AdWords account, you can access Google Analytics directly from your AdWords control panel. Google Analytics also saves you time by automatically importing all your keyword data from AdWords. So you see return on investment and other key metrics for every keyword you have in your AdWords pay per click advertising campaign with no extra effort on your part, just by using Google Analytics.

If your a professional realtor with a website, you should be using a Google pay per click advertising campaign to promote your real estate website. You can list the keywords that you want to use. You can customize your ads within minutes. You can change your ads on the fly and see the results live on Google in ten minutes. Setting up a Google advertising account only takes about ten minutes and the start up cost is five dollars. Once your real estate advertising campaign is in place Google analytics will show you what is working and just as importantly, what’s not working. Just setting up an account is easy enough, however it is a good idea to seek the help of a full time Google AdWords professional. A professionally created AdWords advertising campaign can save you from some expensive mistakes and can help you get the positive results you are looking for in a very short time.

Mike Alves is the Owner of http://www.Marketing4Leads.com
My only business is marketing realtor websites.
I create, publish and manage pay per click campaigns on Google full time, for real estate agents all over the U.S.
I can start sending new real estate customers to your website in 48 hours.

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“If you build it they will come”, does not apply to websites.
Search Engine Optimization, popularly known as SEO, is the process of optimizing a website to increase its popularity and ranking in the search engine listings. Now that you have a new website, you will have to consider how to attract the customers that are looking for your services, to your new site.

Get your site submitted to the search engines. Make sure your website is submitted to the Google index. If you’re not sure if it is, you can use this link to go to Google’s site submission page. Remember to use the “http://www.” when you submit your website. http://www.google.com/addurl/?continue=/addurl. Or a great way to do this is to use Google’s new XML site maps to feed your website content right into the servers at Google. To do this you don’t have to know XML coding, just go to this Google website and follow the directions. http://www.google.com/webmasters/sitemaps/docs/en/overview.html The really great news is that it is free to use either of these methods.

We have all herd the expression “Content is king”.This is a phrase that you hear over and over again when optimizing a website. Having fresh content on your website each time the spider indexes your site, is an excellent way to increase your page rank. You will notice that many of the websites that you will be competing with are “static”, other than new listings; the content on their site remains the same. Don’t make this mistake! Spiders hate stale websites! You can set up an RSS Feed for your website that will deliver content relevant articles for your site visitors to read. These articles will be rotated daily or weekly to give your website the fresh content that spiders love. Feed the spider and he will reward you with a higher page rank. A good place to start looking for content relevant RSS feeds for your visitors would be the National Association of Realtors website, http://www.realtor.org or you might try http://www.inman.com.

Finally, you don’t have to wait to be on the first page of Google to start making real estate commissions. A professionally created and managed pay per click advertising program can start sending potential customers to your website within 48 hours. Google’s pay per click advertising program is called “Google AdWwords”. When someone types into a search a keyword phrase that matches the keyword phrases in your AdWords campaign, your ad will show. You can have your ad say anything you want, pay per click advertising is very flexible, and you only pay when someone clicks on your ad and goes to your website. If you’re not ranked on the first page of Google, this is how you get customers to come to your website instead of your competitors website. Get your pay per click campaign under way today.

Mike Alves is the owner of http://www.Marketing4Leads.com.
My business is unique, I market Realtors websites on Google. If you would like to get the edge on you’re competition, I can help. Let Mike create a custom advertising campaign on Google for your Real Estate website.

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